1. Growth

Up until the 2000s Liverpool was known for the opposite of growth, decline. With the population booming in the early 20^th century. Several huge economical shifts from the 1960s decimated the Liverpool economy. However, over the last 20 + years huge regeneration was brought to the city to repair this damage.

Since then, the city has gone from strength to strength with a predicted 24% growth in property prices from 2020-2024. It previously saw a 22% price increase from 2014-2019.

Plenty of room is left for the city to continue to grow. In fact, the booming population of Liverpool in the early 20th century was still higher than it is to this today. All this old infrastructure and older buildings are still being built upon/regenerated today leaving plenty of room for Liverpool to grow back into its old shoes. This shows the potential level its economy can/ has reached.

 

2. Nightlife

If you have been to Liverpool, you will know the diversity of nightlife on offer, and how it acts as a tourism honey pot for many young people, stag /hen dos and international tourists.

Liverpool has several nightlife districts, some historic others new and vibrant.

• Beatles town – With the famous Cavern Club along with many other famous bars linked to the Beatles and an uncountable number of international artists who have followed in the Beatles footsteps to visit/play in the historic area. The area is popular for tourism and locals.

 

• Concert Square area -  a large area around the ropewalks area of Liverpool, the clubs and bars are popular among the huge student population.

 

• Baltic Triangle – A newer area to Liverpool’s nightlife, being part of the lastest Baltic Triangle regeneration. At the center, the old brewery was refurbished into numerous bars and food stools. Along with quirky themed bars and crazy golf.

 

• The Docks – A smaller number of bars and clubs in comparison to other areas of Liverpool but offers a slightly less crowded option for a night out in Liverpool

 

3. Architecture

Liverpool has several world-famous buildings. The Liver building is well known with the Liver birds sitting on top and recognized as being part of Liverpool FCs emblem. Other architecture includes…

• Anglican Cathedral – designed by the same architect that designed the Telephone booth. It is a dominating feature on the skyline.

 

• Metropolitan Cathedral – originally supposed to be a far greater building to dwarf the Anglican Cathedral. This is modern in comparison. Together the 2 cathedrals are pillars of the skyline.

 

• University of Liverpool Redbrick building – said to be the first red brick university

 

• St Johns Beacon – Key part of the skyline

 

• L1 ship themed shopping complex. The regeneration project of L1 saw a huge open air shopping complex. If you stand at the top, you will see it is in the shape of a ship

 

• Albert docks – The docks are well recognized in Liverpool. The huge sprawling warehouses and red columns of the old wine and cigar warehouses are now hotels, restaurants, clubs and museums.

 

The list of famous architecture goes on and on.

 

4. Universities

Liverpool is home to 6 institutes of higher education

1. University of Liverpool
2. John Moore's University
3. Liverpool Hope University
4. Liverpool School of Tropical Medicine
5. Liverpool Institute for Performing Arts
6. The City of Liverpool College

This makes up a student population of 70,000.

These universities bring a huge boost to the economy from international and national students boosting almost every part of the economy from rentals, nightlife, retail etc… adding an additional £446 million to the GDP.

 

5. Variety of Asset classes

Liverpool’s previous mistake was being reliant on one industry. Today it has huge versatility in its economy.

• Tourism with nightlife architecture, football, Aintree racecourse and the history of the Beatles and ties to the Titanic
• Student population boosting the economy
• Shopping and retail attracting many people to the city
• Still strong Industry presence at northern docks
• Commercial and office sectors continue growing around the north of the City Centre

 

 

6. Major Northern City

Liverpool is one of the Major Cities of the north and makes up part of the northern powerhouse. It is not as large as Manchester, but it is geographically very close and makes up a major part of the region.

 

7. Internationally known Football club

A football club which is world famous can bring a huge amount of money and tourism to an area. Along with these direct financial benefits a football club named after the city brings a huge branding factor to the city, making it a household name all over the world.

 

8. Below average property prices

Liverpool property prices are still below average despite ongoing regeneration and growth. Not only is this an indicator that there is still plenty of room for growth, but it opens the opportunity for investors to enter the market at this lower level.

The average property price in Liverpool is £193,383 compared to the UK average of £278.

 

9. High rental yields

The average yield in Liverpool is around 6.1%, compared to London which is just 3.6%. This trend is typical for Northern cities and Liverpool is clearly no exception. This is good for Investors looking to build a portfolio of multiple properties as the income can quicker fund your next investment.

 

10. Ongoing Regeneration

Liverpool has seen Billions of pounds in regeneration but still has plenty to go.

• Baltic triangle £128 million regeneration zone
• Knowledge Quarter – to £1bn of developments already underway
• Ten Streets – bringing 2500 new jobs

 

11. Tourism

Liverpool is huge for tourism and internationally famous for many reasons. Tourists are attracted via..

• The Beatles Legacy, Clubs, museums, and city tours bringing and estimated £81 million pounds to Liverpool each year
• Liverpool Football Club, known around the world and supported by millions bringing almost £500 million to Liverpool in a given season.
• Aintree racecourse, home to the grand national bringing around £30 million to economy
• Famous nightlife attracting young people and Stag/Hen Dos, generating around 5700 jobs and £108 million to the economy.

 

12. Well connected through transport to other cities

Liverpool’s main station, Liverpool Lime Street has direct connections to central London. This journey can be done in under 3 hours.  It is also well connected to Manchester with connection around 40 minutes from Central Manchester. Birmingham can also be reached in under 2 hours.